Photo Editing Guidelines for eCommerce Marketplaces

Lots of eCommerce marketplaces are running their online business across the globe and amongst them, some are playing a leading role in some countries like China, the USA, UK, Canada, Japan and so forth. All eCommerce sellers are selling various sorts of products on their websites with great success. Despite this, they’re facing challenges to boost their products and increase sales. Though they’re selling products with attractive images to induce customers, they’re not getting probable responses from buyers. Apart from this, many vendors are not utilizing aesthetical techniques for their product images, hence eCommerce platforms have professed photo editing guidelines that will be helpful for product exhibitions. This declaration of image editing requirements has made photo display cooler and smoother for both buyers and sellers.

This article will give you a good idea about the ins and outs of photo editing guidelines of eCommerce Marketplaces that sellers are compelled to comply with. And you might be hassle-free from violation of the requirements and uploading wrong product photos.

Amazon 

Amazon is the major eCommerce platform in the United States, United Kingdom, and Canada. Nowadays, more than 80% of the total shoppers of these countries buy products from this platform. In order to allure customers by product images, Amazon has specified some photo editing requirements that sellers must comply with while uploading product images. They have declared two kinds of image requirements and some disallows for listing Amazon products.

Technical Requirement

• Product images must be in JPEG, PNG, Tiff or GIF formats.
• Photo dimensions will be a minimum of 1000 pixels or more in both height and width.
• Color code must be CMYK or sRGB
• Names of the file must comprise of product identifier (Amazon ASIN, 13-digit ISBN, UPC, JAN, EAN) followed by a period and the proper file extension (for instance, 0237425673485.tif. or B000123456.jpg)
• Usages of dashes, spaces, or extra characters in the file name will avert your product photo from being online.
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Amazon Site Standard Product Images

The image must be a professional photo of the product being sold. No illustrations or drawings of the product are permitted.

• The photo must be professionally photographed, lit and skinned with accurate color, being in focus.
• The photo must not comprise of confusing or gratuitous extra objects.
• The background of the image must be pure white (RGB 255, 255, 255)
• The image must not have extra graphics, text, or inset images.
• Music, Books, and Video/DVD photos should be the front cover art and must fill the 100% of the photo frame. Promotional stickers, jewel cases or cellophanes are not permitted.
• Photos of other products must fill 85% or more of the photo frame. And the product must be in the frame.
• Images must not cover any pornographic or offensive materials.
• Images should be close-up or cropped.

Alibaba

Alibaba is another largest eCommerce platform that is operating business around the globe using multi-lingual websites. Through this marketplace, sellers are selling thousands of products from over 40 major categories in 190+ countries and regions daily and comply with product image specifications applied by Alibaba. Despite this, many vendors don’t know the right Photo Editing Guidelines of this platform and upload images without knowing the specification. Hence, they don’t get the expected results from selling products. In order to help them, we’ve outlined the image editing requirements of Alibaba eCommerce platform here.

Requirements 

• Image backgrounds should be of light color that will not hamper the main product. You must not use messy backgrounds, and background color must not be identical to that of the product.
• The prime image should show the entire product clearly and you must display the front view of the product so that the product to be centered. You must not display merely a portion of the product or multiple products in a single image.
• It’s better not to use your company logo in the product image, nevertheless, if you feel like to use the company logo, then you can utilize it in the top-left corner of the product photo. You must be sure that your logo doesn’t hamper the product image and don’t place it on the edge of the photo.
• You must not use text or frame in the main image because they interfere with the product. Avoid using promotional offers, watermarks or QR codes in the images.
• Images must be square in size and be of at least 640X640 pixels. Products must be clear and centered in the images.

Image Features

• You must create and utilize photos in the way customers would like to view them, for instance, front, left, right and back portions of the product. Display the details of the product in the image and include any special features the product has.
• Your product images should be as bright and clear as possible and contrast should be in the right way.
• Your product photos must maintain consistency and should be of the exact product you’re going to list. Make sure that you don’t use images of other products. 

eBay 

eBay is another eCommerce platform leading in the USA and also puts emphasis on high-quality product images. For eBay listing, your photos must be better than 1000 words and worth 5% more selling. eBay also declared some photo editing requirements for their product photos.

Photo Requirements

1. The minimum image size is 500 X 500 pixels and a maximum size of 900×900 pixels. Image background must be of white or light gray color and image formats may be png, jpeg, BMP, gif, or tiff.
2. You must not use borders on any photo items except that it’s the natural border.
3. Product photos must cover 80%-90% of the frame and must be realistic in look, size, and views.
4. Photos must not contain text or artwork, such as sellers’ logo or ‘free shipping’.
5. For each product, the number of images may range from 12 to 20.

Walmart 

Walmart is another American multinational retail company operating more than 8,000 stores and clubs in 27 countries, most of them are found in the USA, UK, Canada, and Mexico? In these stores, many people are selling different types of products successfully. But concerning product photo editing guidelines, there are some restrictions as Walmart has recently changed photo requirements, and for that, some sellers can’t get expected returns from sales. Here we’ve depicted updated photo requirements of Walmart for your best understanding.

Requirements 

1. With zoom capacity, now product images should be of portrait (4:3) and of 1500X 2000 pixels (wide x high). But without zoom capacity, images should be of portrait (4:3) and of 600x 800 pixels (wide x high). Swatches will be of the square (1:1) and of 100 x100 pixels.
2. Image size must be of 1mb or less, and acceptable image formats will be JPEG, PNG, and BMP.
3. You must not include any advertising languages, watermarks, borders or text overlays in product images.
4. Images must be professionally shot, lit, and in the focus. The image background should be in the seamless white background (255/255/255 RGB).

However, without product photo retouching, you can’t expect the maximum benefits from product sales and can’t be a successful vendor. High-end quality photos are very essential for promoting your sales and boosting your brand, and hence you should upload professionally edited product photos for the most customer engagement.

Graphic World 24, an outsource based photo design and retouching firm that has been servicing eCommerce sellers, product photographers, and photo agencies across the globe since 2007 offering exclusive quality as quality is their main concern. If you’re an online product seller and need high-quality product photo retouching to meet photo uploading requirements applied by the major eCommerce platform, then Graphic World 24 is committed to providing you with the best services.

Their main services include clipping path, photo background removal, color correction, photo masking, neck joint and what not. They have 50 designers and 3 quality controllers who work around the clock to maintain the turnaround time and try at their best to give the best services. If you’re interested or would like to test their quality, you can send free trial images by clicking here.

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